Why do people fail/struggle in MLM – Part 2

Incorrect Positioning

By positioning, I mean what do you view yourself as when you embarked on your MLM business?

Do you view yourself as an employee, a salesman of the company you represent, or an entrepreneur heading for success?

One of the reasons why I see so many fail or struggle in their MLM business venture is because they have either positioned themselves as employees and/or  salesmen of the company they’re representing.  Let me explain.

A great majority of people who come into the MLM business are employees.  And when they come in with the mindset of an employee, guess how will they run their new found business?  Like an employee!  And most of the time:

• Will employee take responsibility of footing the business expenses?  No.
• Will employee think of the bottom line?  No.
• Are most employees willing to work for a long period without getting paid? No.
• Are employees willing to pay for their own stationeries? No.
• Are employees ready to pay for the company’s marketing expense? No.

But, MLM is a business!  How can people succeed when they have the above employee’s mindset?  Even if one doesn’t have this mindset, the next mistake I see most people commit in this business is that they positioned themselves as salesmen of the MLM company they’re representing.  They’ve essentially switched from being an employee of their current company to being an employee of the MLM company they’re representing!

What do salesmen do most of the time? Sell!  Sell! And sell!  And in fact, most salesmen still have the employee mindset.  But MLM business is well, a business.  Not a sales job.  Granted, one still needs to sell.  But there is more to it.

One of the open secrets in our industry is, “Get a large group of people to do a few simple tasks over a consistent period of time.”  Unfortunately, that large group of people hate sales.  And how can you ever duplicate yourself when all you do is sell, sell and sell and the majority are not salesmen?

When done right, MLM really promises time and financial freedom in 2 to 5 years’ time.  How do I know?  Because I’m a living, breathing and walking example.  Your number one job in MLM is to work yourself out of a job.  If nobody can do what you do, how can that ever happen?  You require a system that will run on its own with or without you being around.  In other words, your presence is not essential eventually.

So if you really want to succeed in this business, one of the prerequisite is to stop viewing/positioning yourself as employee and/or salesman.

That’s it for now.  I’ll be back with Part 3.

Did you enjoy this article? Please subscribe to my feed either RSS Feed or Email to receive all the FREE updates!

Tagged as: Business, MLM