Unrealistic Expectations
What would we say if a person who, after having made a decision to play golf, learned from Tiger Woods’ coach for 2 years and gave up golf because he’s not as good as or making as much money as Tiger Woods? Crazy!
What about someone who has just started working in a company for a couple of months, is quitting because she’s not being paid as high as her boss, or even the CEO? Nuts!
I’m sure most of us would not have very nice things to say about the two persons mentioned in the above examples.
But why is it normal for a person to say that MLM is a sham job just because he/she is not rich after dabbling it for two months (or even two years)? Especially when that person hasn’t been successful in the job he/she has been doing for the past umpteen years? I find it amusing when people, who have been making a four-figure income for the past 20 years felt ‘cheated’ when they’re not making a five-figure income in MLM after dabbling in it for two months, or even two years!
Did you notice I used the word ‘dabbling’? Because, yes, these people are really dabbling! They have what I call, ‘Unrealistic Expectations‘. Being involved with MLM for 2 years doesn’t mean we’ve been working the business for 2 years.
Go ask any pilot how long has he been flying. He won’t tell you the time he spent in flying schools or in flight simulators. He’ll most likely tell you the actual amount of time he spent in an actual cockpit flying the plane. Or ask a doctor how long has she been a doctor. And you won’t hear her telling you the time she spent in medical school. Similarly, she’ll most probably tell you when she actually started practising as a doctor.
In MLM, the actual time that counts is productive time – time spent in front of a prospect showing the business plan. Not training, attending major events or doing self improvement, although these activities are very important.
Averagely, one spends about 1.5 hours showing the plan to a prospect. If over a two years period, an MLMer has only shown the plan face to face with 10 prospects, he’s only 15 hours in the business! How can he ever be rich or successful? Let’s get real!
MLM, a.k.a. Network Marketing requires solid, dedicated and concentrated effort and work. It’s called, ‘Net-WORK Marketing’. Not Net-do-no-work Marketing.
If you’ve been involved with an MLM company for quite a while and not getting the result you want after a number of years, ask yourself, “How many prospects have I actually shown the plan to?” Multiply the number by 1.5 and you get a realistic length of time you have been involved. And asked yourself if you too are guilty of having unrealistic expectations. Be honest with yourself.
But if you sincerely believe that you are really spending lots of time showing the plan and yet not getting your desired results, one or more of the other reasons mentioned in Intro may be the cause. Stay tuned…. I’ll be back with Part 2.
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